Interactive Experiential Ecommerce: an Experimental Study
نویسنده
چکیده
This study explores the effects of two independent variables: navigation shopping behavior (experiential vs. utilitarian) and interactivity levels (low vs. high) on flow experience, in a laboratory experiment that is a 2 x 2 factorial in a completely randomized design. The experiment deals with two commercial web sites: an original with high interactive features and a custom-made, parallel, and fictitious site with low interactive features. The study handles one independent variable, flow experience, in terms of its sensory, affective, cognitive, behavioral, and relational dimensions, based on Schmitt's (1999, 2003) definition of the user experience and in light of flow theory (Csikszentmihalyi, 1975, 1990, 2000).
منابع مشابه
Designing and Accrediting an Experiential Curriculum in Medical Groups Based on Phenomenological Approach
Introduction: This study tries to design and validate the experiential curriculum model putting emphasis on phenomenological scientists' viewpoints. Method: This study was conducted in two phases. In the first phase, the model was designed based on a theoretical study emphasizing the perspectives of Van Manen and Ted Aoki. In the second phase, a phenomenological study was conducted. Students o...
متن کاملIntelligent Emotion-Oriented eCommerce Systems
Emotion-oriented eCommerce is a new research field. Intelligent emotion recognition techniques based on modern mathematical models using computational intelligence are presented. Progression within this field of study is highlighted. The requirements for designing of intelligent emotion-oriented eCommerce systems are defined. A model for simulation of intelligent emotion-oriented eCommerce syst...
متن کاملOn the Surface of Things: Experiential Properties of the Use of Craft Materials on Interactive Artefacts
Surface materials play a central role in the way we experience things. This is also the case with interactive artefacts, since the materials that are used for designing a surface or a casing will affect the ways in which the artefact will be physically interacted with and experienced as an object. In this paper we take a closer look at physical surfaces and study the experiential properties of ...
متن کاملThe Effectiveness of Mindfulness Training on Cognitive Emotion Regulation, Experiential Avoidance, and Methadone Dose Reduction in Patients under Methadone Treatment
Objective: This research was conducted to investigate the effectiveness of mindfulness training on cognitive emotion regulation, experiential avoidance, and methadone dose reduction in patients under methadone treatment. Method: The current study was quasi-experimental with a pre-test and post-test design with a control group. The statistical population in this study consisted of all individual...
متن کاملThe Relationship between Rumination and Experiential Avoidance with Depression during Pregnancy
Introduction: The presence of mental problems and illnesses during pregnancy, in addition to the pregnant woman, also has a negative effect on the fetus and the prevalence of depression during pregnancy is higher than the general female population. Therefore, present research aimed to determining the relationship between rumination and experiential avoidance with depression during pregnancy. Me...
متن کامل